Following our discussions this week around virtual spaces and the screens that frame our viewing I found an interesting take on the screen space. Looking at and the future of TV with the innovation called the ‘Meta Mirror’ developed by a design house called Notion.
The Meta Mirror works by turning devices like the iPAD into a mirrored interface, that duplicates the content being viewed on the TV; the ‘communal’ screen, and overlaying additional, ‘personal’ interactive information to enhance that viewing experience.
Reading about this product really got me thinking about the huge potential for advertisers and brands, but also for consumers. This really is an enhancement for the consumer viewing experiencing by adding the personal layer to the communal experience.
To explain how this could work, the article gives the example of a watching a sporting event. Where as a group, on the traditional television screen the game is being played out. However by an individual using the Meta Mirror, they can see betting information, player details, merchandise, game stats etc.
Another example might be in a cooking show, where the TV has the program running through, but via the meta mirror, if the individual would like to interact, they can click on the recipe for download, ingredient information etc.
An interesting take on how the web and TV can work together, through a screen to enhance the user experience of the traditional media, by mixing this with interactive content to personalise the experience. I like the way this has the device, the media and the medium working together. It is not clear which is leading the other, as in this instance, it does appear to be the user that is the real beneficiary.
The article is called: ‘Meta Mirror and the future of TV’ it can be found here: http://www.designbynotion.com/metamirror-next-generation-tv/
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